Ads signify to me that the money I paid isn’t enough to give me the product I thought I paid for. That’s what I called “double-dipping”: I paid with the expectation that I was paying for the entire product, and then I was unexpectedly sold out, which offends me.
I totally agree with him on this. I’ve purchased many magazines over the years and I always feel ripped off when I open it up and see full page ads page after page. It’s ridiculous.
Read the rest of the article: marco.org/2011/10/29/double-dipping-response
29 Oct 2011 1 note
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